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Enough about you – Why your brand story should be focused on your customers instead of your business
Brand Stories – the term itself suggests a story that centres around the brand and company. A story about its origins, the founders, it’s ambitions and so on. But the question then becomes – why… April 4, 2023
Brand storytelling – The essential guide to tell yours powerfully
Think about Brand Storytelling like this. What makes some people so magnetic? Quite often, it’s not their looks. It’s their backstory – their experiences, their culture, their passions and purpose. And of course, their ability… October 26, 2022
Copywriting for Facebook ads – The quick guide to writing better headlines
There are a few essential strategies for headline writing for social media that make it both an art and a science. Here are 5 tips to get you started. October 8, 2022
What makes a great business slogan? 5 steps to more effective and timeless brand slogan writing
Your slogan is more than just your brand identity, it’s your brand’s promise to your customers. A memorable & recognizable slogan can help you stand out from competitors and be a point of differentiation for… October 6, 2022
11 Steps to creating content that performs for your business
It’s beyond obvious to state that if you run a business today, it’s absolutely necessary to have a blog. Beyond just being one of the most effective & efficient methods of marketing in helping to build relationships… November 24, 2021